{"id":920,"date":"2006-02-27T21:54:21","date_gmt":"2006-02-27T12:54:21","guid":{"rendered":"https:\/\/www.trimir.net\/index.php\/2006\/02\/27\/932\/"},"modified":"2006-02-27T21:54:21","modified_gmt":"2006-02-27T12:54:21","slug":"%ed%8e%8c-%ea%b8%b0%ec%97%85%ea%b0%80%eb%a5%bc-%ec%9c%84%ed%95%9c-%ed%95%84%eb%8f%85%ec%84%9c%eb%93%a4","status":"publish","type":"post","link":"https:\/\/www.trimir.net\/?p=920","title":{"rendered":"[\ud38c] \uae30\uc5c5\uac00\ub97c \uc704\ud55c \ud544\ub3c5\uc11c\ub4e4"},"content":{"rendered":"

from EXNiA<\/a><\/p>\n

<\/p>\n

Entrepreneurship
\n1. \ub2f9\uc2e0\uc758 \uae30\uc5c5\uc744 \uc2dc\uc791\ud558\ub77c(The Art of the Start): \uac00\uc774\uac00\uc640\uc0ac\ud0a4 \uc9c0\uc74c, \uae40\ub3d9\uaddc \uc62e\uae40, \ub79c\ub364\ud558\uc6b0\uc2a4 \uc911\uc559
\n\ucc3d\uc5c5\uc774\ub098 \uc0ac\uc5c5\uc5d0 \ub300\ud55c \ub9ce\uc740 \ucc45\ub4e4\uc744 \ubcf4\uc558\uc9c0\ub9cc, \uc774\ub807\uac8c \ud55c\ubc29\uc5d0 \uc2e4\uc9c8\uc801\uc778 tip\ub4e4\uc774 \uc798 \ub2f4\uaca8\uc788\ub294 \ucc45\uc740 \ucc98\uc74c\uc778 \ub4ef \ud558\ub2e4. \uc5ec\ub7ec\ucc45\ub4e4\uc744 \ud1b5\ud574 \uc5bb\uc740 \uacb0\ub860\uc774 \ud55c\uad8c\uc5d0 \uc815\ub9ac\ub41c \ub290\ub08c.<\/p>\n

2. \ud558\ubc84\ub4dc \ucc3d\uc5c5 \uac00\uc774\ub4dc(Entrepreneurship): \uc544\ub9c8 \ud558\uc774\ub4dc \uc678, \uc9c0\uc6a9\ud76c, \uc624\uc138\uc885 \uc62e\uae40, 21\uc138\uae30 \ubd81\uc2a4
\n\uc62c\ubc14\ub978 \uc815\uc2e0\uacfc \ub73b\uc744 \uc138\uc6cc\uc57c \ud55c\ub2e4. \uc2e4\uc9c8\uc801 tip\ubcf4\ub2e4\ub294 \ubc14\ub978 \uc790\uc138\uc640 \ub9c8\uc74c\uac00\uc9d0\uc5d0 \ub300\ud55c \ucc45.<\/p>\n

3. Growing a Business: Paul Hawken, Simon & Schuster
\n\uae30\uc5c5\uc774 \ub9e4\uc6b0 \ucee4\uc9c0\uae30 \uc804\uc5d0 \uc801\ub2f9\ud788 \uc791\uc740 \ub2e8\uacc4\uc5d0\uc11c \uc900\ube44\ud560\ub54c \ucc59\uae30\uace0 \uc2e0\uacbd\uc368\uc57c\ud560 \uac83\ub4e4\uc5d0 \ub300\ud558\uc5ec \uc800\uc790\uc758 \uc2e4\uc81c \uc0ac\uc5c5 \uacbd\ud5d8\uc744 \ud1b5\ud558\uc5ec \ud480\uc5b4\uc900\ub2e4.<\/p>\n

4. \uce74\ub974\ub9c8\uacbd\uc601: \uc774\ub098\ubaa8\ub9ac \uac00\uc988\uc624, \uc11c\ub3cc
\n\uad50\uc138\ub77c \ucc3d\uc5c5\uc8fc \uc774\ub098\ubaa8\ub9ac \uac00\uc988\uc624\uc758 \uc790\uc11c\uc804. \uacbd\uc601 \ucca0\ud559\uacfc \uc0ac\uc5c5\uc744 \ud568\uc5d0 \uc788\uc5b4\uc11c, \uadf8\ub9ac\uace0 \ub610 \uc0b6\uc744 \uc0b4\uc544\uac10\uc5d0 \uc788\uc5b4\uc11c\uc758 \uc790\uc138\uc5d0 \ub300\ud558\uc5ec \uc62c\ubc14\ub978 \ub73b\uc744 \uc138\uc6b0\uace0\uc790 \ud55c\ub2e4\uba74 \uc77c\ub3c5\uc744 \uad8c\ud55c\ub2e4.<\/p>\n

5. \uacbd\uc601, \uacbd\uc81c, \uc778\uc0dd \uac15\uc88c 45\ud3b8: \uc724\uc11d\ucca0, \uc704\uc988\ub364\ud558\uc6b0\uc2a4
\n\ub300\ud55c\ubbfc\uad6d\uc758 \ud53c\ud130 \ub4dc\ub7ec\ucee4\ub77c\uace0 \ubd88\ub9ac\uc6b0\ub294 \uc724\uc11d\ucca0 \uad50\uc218\ub2d8\uc758 \uac15\uc5f0\uc744 \ub2f4\uc740 \ucc45. \uc0dd\uc874\ubd80\ub4f1\uc2dd. \uc790\uc5f0\uc758 \uc874\uc7ac \uc591\uc2dd. \uac10\uc218\uc131. \ub9ac\ub354\uc27d. \ub2e4\uc591\ud55c \ubd80\ubd84\uc5d0 \ub300\ud55c \uc0b6\uc758 \ucca0\ud559\uacfc \uc9c0\ud61c\ub97c \ub450\ub8e8 \ub2f4\uace0 \uc788\ub2e4.<\/p>\n

Management
\n1. Built to Last, Good to Great: Jim Collins, Harper
\n\uc624\ub798\uac00\ub294 \uae30\uc5c5, \uc704\ub300\ud55c \uae30\uc5c5\uc744 \uc704\ud55c \uae4a\uc740 \ud1b5\ucc30\uacfc \uace0\ubbfc\uc744 \ub2f4\uace0 \uc788\ub294 \ucc45. \ubb38\ud654, \ud575\uc2ec \uac00\uce58, \ub9ac\ub354\uc27d \ub4f1\uc5d0 \ub300\ud558\uc5ec \ub9ce\uc740 \uc774\uc57c\uae30\ub97c \ud574\uc900\ub2e4.<\/p>\n

2. First, Break All the Rules: Marcus Buckingham, Simon & Schuster
\n\uc778\uc0ac\uad00\ub9ac\uc5d0 \ub300\ud55c \ud604\uc2e4\uc801\uc778 \uc774\uc57c\uae30. \uc57d\uc810\uc744 \ubcf4\uc644\ud558\ub824 \ud558\uc9c0 \ub9d0\uace0 \uac15\uc810\uc744 \uac15\ud654\ud558\ub77c. \ud544\ub3c5.<\/p>\n

3. Peopleware<\/p>\n

[pending] The Goal
\n[pending] \uc778\uc815\ubc1b\ub294 \ud300\uc7a5\uc740 \ubd84\uba85 \ub530\ub85c \uc788\ub2e4.
\n[pending] \uc778\uc7ac\ub4e4\uc774 \ub5a0\ub098\ub294 \ud68c\uc0ac, \uc778\uc7ac\ub4e4\uc774 \ubaa8\uc774\ub294 \ud68c\uc0ac<\/p>\n

Marketing
\n1. \ud558\uc774\ud14c\ud06c \ub9c8\ucf00\ud305: \uae40\uc0c1\ud6c8, \ubc15\uc601\uc0ac
\n\uc2dc\uc911\uc5d0 \ub098\uc640\uc788\ub294 \ub2e4\uc591\ud55c \ud558\uc774\ud14c\ud06c\uc640 \uad00\ub828\ub41c \uc774\ub860\ub4e4\uc744 \ud55c\ubc88\uc5d0 \uc18d\uc2dc\uc6d0\ud788 \uc815\ub9ac\ud574\uc8fc\ub294 \ucc45. \uce90\uc998, \ud1a0\ub124\uc774\ub3c4, \ud2f0\ud551\ud3ec\uc778\ud2b8 \ub4f1\uc744 \ube44\ub86f\ud55c \ubb34\uc5b4, \uba54\ud2b8\uce7c\ud504, \ub9ac\ub4dc\uc758 \ubc95\uce59 \ub4f1 \uc815\ub9d0 \ubc29\ub300\ud55c \ub0b4\uc6a9\uc774 \uc798 \uc555\ucd95\ub418\uc5b4\uc788\ub2e4. \ud55c\ubc88\uc5d0 \ud558\uc774\ud14c\ud06c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub3d9\uc5ed\ud559\uc5d0 \ub300\ud558\uc5ec \uac1c\ub150\uc744 \uc815\ub9ac\ud558\uace0 \uc2f6\ub2e4\uba74 must read\uc778 \ucc45.<\/p>\n

2. \ud3ec\uc9c0\uc154\ub2dd(Positioning): \uc7ad\ud2b8\ub77c\uc6b0\ud2b8, \uc54c\ub9ac\uc2a4, \uc744\uc720\ubb38\ud654\uc0ac
\n\uc774\ubbf8 \ub108\ubb34 \uc720\uba85\ud55c \uace0\uc804. \ud3ec\uc9c0\uc154\ub2dd\uc774\ub77c\ub294 \uac1c\ub150\uc744 \uc0ac\ub840 \uc911\uc2ec\uc73c\ub85c \ud480\uc5b4\uc900\ub2e4. \uc911\uc694\ud55c \uac83\uc778 \uc774\uac83\uc774 \uae30\uc5c5\uc5d0\uac8c \uac16\ub294 \uc758\ubbf8\ub9cc\ud07c\uc774\ub098 \uac1c\uc778\uc5d0\uac8c \uac16\ub294 \uc758\ubbf8\ub3c4 \ud06c\ub2e4\ub294 \uac83.(\uadf8\ub798\uc11c\uc778\uc9c0 My Positioning\uc774\ub77c\ub294 \ucc45\ub3c4 \ub098\uc624\uae34 \ud588\uc9c0\ub9cc) \uba85\ucf8c\ud55c \ud3ec\uc9c0\uc154\ub2dd\uc758 \uc911\uc694\uc131\uacfc \ubc29\ubc95\uc5d0 \ub300\ud558\uc5ec \ubc30\uc6b8 \uc218 \uc788\ub2e4.<\/p>\n

3. \uc6b0\ub9ac\ub9cc \ubaa8\ub974\uace0 \uc788\ub294 \ub9c8\ucf00\ud305\uc758 \ube44\ubc00: \ud669\uc21c\uc601, \ubc94\ubb38\uc0ac
\n\uc0ac\ud68c\uc2ec\ub9ac\ud559, mental accounting\uacfc \ub9c8\ucf00\ud305\uc758 \uacb0\ud569\uc744 \uc808\ubb18\ud558\uac8c \ud480\uc5b4\ub0b8 \ucc45. \uc7ac\ubbf8\uc788\ub294 \uc0ac\ub840\uc640 \uadf8 \uc774\uba74\uc5d0 \uc228\uaca8\uc9c4 \uc5ec\ub7ec\uac00\uc9c0 \uc2ec\ub9ac \uc774\uc57c\uae30\ub97c \uc798 \ud3bc\uccd0\uc900\ub2e4. \uadf8\ub798\ub3c4 \uc2ec\ub9ac\ud559\ubcf4\ub2e4\ub294 \ub9c8\ucf00\ud305\uc5d0 \uc18d\ud560 \ucc45.<\/p>\n

Strategy & Logical Thinking
\n1. \uc804\ub7b5\uc0ac\uace0 \ucef4\ud50c\ub9ac\ud2b8 \ubd81: \uac00\uc640\uc138 \ub9c8\ucf54\ud1a0, \uc77c\ube5b
\n\uc218 \ub9ce\uc740 \uacbd\uc601\ud559 \uc774\ub860\ub4e4, \uc804\ub7b5\uc801 framework, \ub2e4\uc591\ud55c \uadf8\ub798\ud504\uc640 \uae30\ubc95\ub4e4\uc774 \ub2e8 \ud55c\uad8c\uc5d0 \uc9d1\uacb0\ub418\uc5b4\uc788\ub294 \ucc45. \ud558\uc774\ud14c\ud06c \ub9c8\ucf00\ud305\uacfc \ube44\uc2b7\ud558\uac8c \uc5ec\ub7ec\uac00\uc9c0 \uac1c\ub150\ub4e4\uc774 \ud55c\uad8c\uc5d0 \uc9e0, \ud558\uace0 \uc798 \uc815\ub9ac\ub418\uc5b4\uc788\ub2e4. \uae4a\uc774\ubcf4\ub2e4 \ud3ed\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uaca0\uc9c0\ub9cc, \ub808\ud37c\ub7f0\uc2a4\ubd81\uc73c\ub85c\ub294 \uadf8\ub9cc. \uc804\ub7b5\uc801 \uad00\uc810\uacfc \uc0ac\uace0\uc5d0 \ub300\ud55c \uc124\uba85\uacfc MECE,\uc774\uc288 \ud2b8\ub9ac\uc758 \uc720\ud615 \ubc0f \uc791\uc131 \ubc29\ubc95, \uac00\uc124 \uc124\uc815 \ubc0f \uac80\uc99d \ubc29\ubc95, 3C, 4P, 5F, 7S, SWOT, KSF, \ud504\ub85c\uc138\uc2a4 \ubd84\ud574, \uacbd\uc7c1 \uc804\ub7b5, \uac00\uaca9 \uc804\ub7b5, \ud53c\ub77c\ubbf8\ub4dc \uc2a4\ud0c0\uc77c \uc774\uc288 \ud2b8\ub9ac, \uadf8\ub798\ud504 \ud654 \ud558\uae30, \uc2dc\ub098\ub9ac\uc624 \ud3c9\uac00 \ubaa8\ub378, \ud30c\ub808\ud1a0 \ubd84\uc11d(\ud30c\ub808\ud2b8\ub77c\uace0 \uc624\ud0c0\ub098\uc788\uc9c0\ub9cc), \ubca4\uce58 \ub9c8\ud0b9, Peak \ubd84\uc11d, TOC(\uc81c\uc57d \uc774\ub860), \uc81c\ud488 \ud3ec\ud2b8 \ud3f4\ub9ac\uc624, \uc190\uc775 \ubd84\uae30\uc810 \ubd84\uc11d \ub4f1 \ub450\ub8e8 \ub450\ub8e8 \ub0b4\uc6a9\uc774 \uc124\uba85.<\/p>\n

2. McKinsey Way & McKinsey Mind: Ethan Rasiel, Paul Friga, McGraw-Hill
\n\ub9e5\ud0a8\uc9c0\ub294 \uc77c\ud558\ub294 \ubc29\uc2dd\uc774 \ub2e4\ub974\ub2e4\ub098 \ub9e5\ud0a8\uc9c0\uc2dd \uc0ac\uace0 \ub4f1\uc758 \uc774\ub984\uc73c\ub85c \ub098\uc640\uc788\ub294 \ucc45. \uae30\ubcf8\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c problem solving\uc744 \uc811\uadfc\ud558\uace0 \uadf8 \uc8fc\ubcc0\uc5d0 \uc788\ub294 \ud658\uacbd\uc5d0 \ub300\ud558\uc5ec\ub3c4 \uace0\ub824\ud560 \uac83\uc778\uac00. \ub9e5\ud0a8\uc9c0\uc2dd \uc811\uadfc\uc5d0 \ub300\ud558\uc5ec \ubc30\uc6b8 \uc218 \uc788\uace0, \uc2e4\uc81c\ub85c\ub3c4 \uaf64 \uba85\ucf8c\ud558\ub2e4. \uac00\ub054 \ubc29\ud669\ud558\uac8c \ub420 \ub54c \ub2e4\uc2dc \ud3bc\uccd0\ubcf4\uba74 \ub3c4\uc6c0\uc774 \ub418\ub294 \ucc45.<\/p>\n

3. \uae30\ud68d\uc548 \uc81c\ucd9c\ud558\uc138\uc694: \uc774\uc601\uace4, \uc138\uacf5\uc0ac
\n\uae30\ud68d\uc11c\ub098 \ud504\ub9ac\uc820\ud14c\uc774\uc158\uc758 \uc900\ube44 \uacfc\uc815\ubd80\ud130 \ub9c8\ubb34\ub9ac\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc2e4\uc9c8\uc801\uc774\uba74\uc11c\ub3c4 \uba85\ucf8c\ud55c \uc6d0\uce59\ub4e4, \uadf8\ub9ac\uace0 \ubc29\ubc95\ub860\uc744 \uc81c\uc2dc\ud558\ub294 \ucc45. \uc790\uc2e0\uc758 \ubab8\uc5d0 \uc775\uc744 \ub54c \uae4c\uc9c0 \ubc18\ubcf5 \ud6c8\ub828\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4.<\/p>\n

4. Say it with Presentation\/Chart
\n\uc2e4\uc81c\ub85c \ud68c\uc0ac \uc0dd\ud65c\uc744 \ud558\uba74\uc11c \ub0b4\ubd80\uc5d0\uc11c pt\ub97c \ud558\uac8c\ub420 \uae30\ud68c\uac00 \ub9ce\uc740\ub370, \uc774\ub97c \uadc0\ucc2e\uace0 \uc2eb\uc740 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \uc0dd\uac01\uacfc \uc758\uacac\uc744 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uc88b\uc740 \uae30\ud68c\uc774\uc790 \ucc44\ub110\ub85c \ud65c\uc6a9\ud558\uace0\uc790 \ud558\ub294 \uc0ac\ub78c\uc5d0\uac8c \uae30\ubcf8\uc801\uc778 \uc9c0\uce68\uc11c\ub098 \uc2dc\uc791\uc810\uc73c\ub85c \uc801\ub2f9\ud55c \ucc45 \uc2dc\ub9ac\uc988.<\/p>\n

Technology
\n1. Joel on Software: Joel Spolsky, Apress
\n\uc870\uc5d8\uc628\uc18c\ud504\ud2b8\uc6e8\uc5b4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uacf5\ud559\uacfc \ud300 \uacbd\uc601, \uadf8\ub9ac\uace0 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \ub300\ud55c \uad75\ub2e4\ub780, \ud639\uc740 \uc794\ubf08\uac19\uc740 \uc774\uc57c\uae30\ub4e4\uc774 \uace8\uace0\ub8e8 \ub2f4\uaca8 \uc788\uace0, \uc77d\uae30\uc5d0\ub3c4 \ub9e4\uc6b0 \uc7ac\ubbf8\uc788\ub294 \ucc45. \uc790\uc2e0\uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc0b0\uc5c5\uc5d0 \uc788\ub2e4\uba74 \ub9d0\ub2e8\uc774\ub358 \uc0ac\uc7a5\uc774\ub358 \ubaa8\ub450 \uc77d\uc5b4\ubcf4\uc544\uc57c\ud560 \ucc45.<\/p>\n

2. The Search: John Battelle
\n\uac80\uc0c9\uc774 \uc138\uc0c1\uc5d0 \uac00\uc838\uc624\ub294 \ub9c9\ub300\ud55c \uc601\ud5a5\ub825\uc5d0 \ub300\ud55c \ud1b5\ucc30.<\/p>\n

[pending] Professional Software Development<\/p>\n

Culture
\n1. \ub300\uc911\uc758 \uc9c0\ud61c(Wisdom of Crowds): \uc81c\uc784\uc2a4 \uc11c\ub85c\uc704\ud0a4, \ub79c\ub364\ud558\uc6b0\uc2a4\uc911\uc559
\n\ub300\uc911(\uc544\ub9c8\ub3c4 \ub2f9\uc2e0\uc774 \uc0c1\ub300\ud560 \uc911\uc694\ud55c \uc2dc\uc7a5)\uc774 \uc9d1\ub2e8 \uc9c0\ub2a5\uc744 \uac00\uc9c0\uac8c \ub420 \ub54c \uc5bc\ub9c8\ub098 \ub611\ub611\ud558\uace0 \ud6a8\uc728\uc801\uc774 \ub420 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub97c \ub2e4\ub8ec\ub2e4.<\/p>\n

2. \ub9c1\ud06c(Linked): \uc54c\ubc84\ud2b8 \ub77c\uc990\ub85c \ubc14\ub77c\ubc14\uc2dc, \uac15\ubcd1\ub0a8, \uae40\uae30\ud6c8 \uc62e\uae40, \ub3d9\uc544\uc2dc\uc544
\n\ub124\ud2b8\uc6cc\ud06c \uacfc\ud559. \ub124\ud2b8\uc6cc\ud06c\uc758 \uc9c4\ud654, \uc0ac\ub78c\ub4e4\uc758 \uc5f0\uacb0, \uba71\ud568\uc218\uc758 \ubc95\uce59\uc774 \uac16\ub294 \ub2e4\uc591\ud55c \uc758\ubbf8\uc5d0 \ub300\ud55c \uae4a\uc740 \ud1b5\ucc30\uc744 \uc81c\uc2dc\ud55c\ub2e4. 21\uc138\uae30\ub97c \uc0b4\uc544\uac00\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc2dc\uc0ac\ud558\ub294 \uc758\ubbf8\uac00 \ud070 \ucc45.<\/p>\n

3. \uc774\uba38\uc804\uc2a4(Emergence): \uc2a4\ud2f0\ube10 \uc874\uc2a8, \uae40\uc601\uc0ac
\n\ucc3d\ubc1c\uc131\uc758 \uac1c\ub150\uc5d0 \ub300\ud558\uc5ec \ubcf5\uc7a1\uacc4 \uacfc\ud559\uc5d0 \uae4a\uc774 \ub4e4\uc5b4\uac00\uc9c0 \uc54a\uace0\ub3c4 \ub9db\ubcfc \uc218 \uc788\ub294 \uac1c\ub860\uc11c. \uc870\uc9c1\uc744 \uad6c\uc131\ud568\uc5d0 \uc788\uc5b4\uc11c, \uc0ac\ud68c\ub97c \ubc14\ub77c\ubd04\uc5d0 \uc788\uc5b4\uc11c \ucc3d\ubc1c\uc131\uc774\ub77c\ub294 \uac1c\ub150\uc744 \ube7c\ub193\uace0 \uc0dd\uac01\ud560 \uc218 \uc5c6\ub2e4. \uadf8\uc5d0 \ub300\ud55c \uae30\ucd08\ub97c \uc313\uace0 \uc2f6\ub2e4\uba74 \uc774 \ucc45\uc744 \ubcf4\uc2dc\uae38.<\/p>\n

[pending] The World is Flat<\/p>\n

Psychology
\n1. \uc0dd\uac01\uc758\uc9c0\ub3c4(The Geography of Thought): \ub9ac\ucc98\uc2a4 \uc2a4\ub2c8\ubcb3, \ucd5c\uc778\ucca0 \uc62e\uae40, \uae40\uc601\uc0ac
\n\uae30\ubcf8\uc801\uc778 \uc0ac\ud68c \uc2ec\ub9ac\ud559\uc744 \ub2e4\ub8e8\uace0 \uc788\uc73c\uba70 \uac1c\uc778 \ub0b4\ubd80\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub3c4 \ub9ce\ub2e4. \uace0\ubbfc\ud574\ubcfc\ub9cc\ud55c \uc5ec\uc9c0\uac00 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \uc0ac\ub78c\uc5d0 \ub300\ud55c \uc774\ud574\uc758 \ud544\uc694\ub97c \uae68\ub2eb\uac8c \ud574\uc8fc\ub294 \uacc4\uae30\uac00 \ub420 \uc218\ub3c4?<\/p>\n

Inspiration
\n1. Jack Welch: Straight from the Gut
\n2. Starbucks: \ucee4\ud53c\ud55c\uc794\uc5d0 \ub2f4\uae34 \uc2e0\ud654
\n3. The Google Story
\n4. iCEO + iCon<\/p>\n

Design
\n\uc74c.. \ub514\uc790\uc778\uc740 \ub098\uc911\uc5d0. (\uc0ac\uc2e4 Design of Everyday Things \ucd94\uac00\ud558\uace0 \uc2f6\uc73c\ub098..)<\/p>\n

\uc774 \uc678\uc5d0\ub3c4 \uae30\ubcf8\uc801\uc73c\ub85c \ucf54\ud2c0\ub7ec(Philip Kotler)\uc758 \ub9c8\ucf00\ud305 \uc11c\uc801\ub4e4, \uce74\ud130(John Kotter)\ub098 \ud53c\ud130 \ub4dc\ub7ec\ucee4(Peter F. Drucker), \ub9c8\uc774\ud074\ud3ec\ud130(Michael Porter)\uc758 \uacbd\uc601\ud559 \uc11c\uc801\ub4e4, \uadf8\ub9ac\uace0 \ucc98\uc138\uc220\uc5d0 \ub300\ud55c \uac83\uc740 \ud55c \uad8c\uc529 \uc774\uc0c1\uc529 \uc77d\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

from EXNiA<\/p>\n","protected":false},"author":1001002,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-920","post","type-post","status-publish","format-standard","hentry","category-log"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":4623,"url":"https:\/\/www.trimir.net\/?p=4623","url_meta":{"origin":920,"position":0},"title":"\ucd18\uc2a4\ud0a4, \ub7ec\uc140\uc744 \ub9d0\ud558\ub2e4","author":"DS Lee","date":"August 22, 2014","format":false,"excerpt":"\ucd18\uc2a4\ud0a4, \ub7ec\uc140\uc744 \ub9d0\ud558\ub2e4 - \ub178\uc5c4 \ucd18\uc2a4\ud0a4 \uc9c0\uc74c, \uc7a5\uc601\uc900 \uc62e\uae40, \uae40\ud55c\uc870 \uc0bd\ud654\/\uc2dc\ub300\uc758\ucc3d \uc544\ube0c\ub77c\uce74\ub2e4\ube0c\ub77c Abreq Ad Habra, \uc544\ube0c\ub809 \uc544\ub4dc \ud558\ube0c\ub77c (\ud788\ube0c\ub9ac\uc5b4) \ub124\uac00 \uac00\uc9c4 \ubd88\uaf43\uc744 \uc138\uc0c1 \ub05d\uae4c\uc9c0 \ud37c\ub728\ub824\ub77c \ub2f9\uc5f0\ud788 \ucd18\uc2a4\ud0a4 \ucc45\uc774 \uc27d\uac8c \uc77d\ud790\ub9ac \uc5c6\ub2e4. \uc18c\uac1c\ub97c \ubcf4\uba74 \ucd18\uc2a4\ud0a4\uc758 \ub7ec\uc140 \uac15\uc5f0\uc744 \ucc45\uc73c\ub85c \uafb8\ubbfc\uac70\ub77c\uace0 \uc800\uc790\uac00 \uc801\uc5b4\ub450\uace0 \uc788\ub2e4. \ucc45\uc740 \ud06c\uac8c \ub450 \ubd80\ubd84. '\uc138\uacc4\ub97c \ud574\uc11d\ud558\ub294 \uac83\uc5d0 \ub300\ud558\uc5ec'\uc640 '\uc138\uacc4\ub97c\u2026","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1117,"url":"https:\/\/www.trimir.net\/?p=1117","url_meta":{"origin":920,"position":1},"title":"\ud658\uc0c1\uc758 \ucc45 The Book of Illusions – Paul Auster","author":"DS Lee","date":"October 14, 2006","format":false,"excerpt":"\ud658\uc0c1\uc758 \ucc45 - \ud3f4 \uc624\uc2a4\ud130 \uc9c0\uc74c, \ud669\ubcf4\uc11d \uc62e\uae40\/\uc5f4\ub9b0\ucc45\ub4e4 '\ub274\uc695 3\ubd80\uc791' \uc774\ud6c4 \ub450 \ubc88\uc9f8 \ucc45. '\ud3f4 \uc624\uc2a4\ud130'\uac00 \ubcf4\uc5ec\uc8fc\ub294 \uc778\uc0dd\uc5d0 \ub300\ud55c \uadf8\uc758 \ud1b5\ucc30\ub825\uc740 \ucc38\uc73c\ub85c \uac10\ubcf5\ud560 \ub9cc \ud558\ub2e4. \uc778\uac04\uc740 \ud558\ub098\uc758 \ub3d9\uc77c\ud55c \uc0b6\uc744 \uc0ac\ub294 \uac83\uc774 \uc544\ub2c8\ub2e4. \ub05d\uc5d0\uc11c \ub05d\uae4c\uc9c0 \uc774\ub974\ub294 \uc5ec\ub7ec \ub2e4\ub978 \uc0b6\uc744 \uc0b4\uba70 \uadf8\uac83\uc774 \ubc14\ub85c \ube44\uadf9\uc758 \uc6d0\uc778\uc774\ub2e4. http:\/\/trimir.tistory.com2009-04-11T23:37:040.3810","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1400,"url":"https:\/\/www.trimir.net\/?p=1400","url_meta":{"origin":920,"position":2},"title":"\ucc45 \uc8fc\ubb38.","author":"DS Lee","date":"February 19, 2008","format":false,"excerpt":"\uc9c0\ub09c\ubc88\uc5d0 \uc0b0 \ucc45\ub3c4 \uc544\uc9c1 \uc313\uc5ec\uc788\ub294 \uc911... -.- \uacf5\uaca9 - \uc544\uba5c\ub9ac \ub178\ud1b5\ube0c \uc9c0\uc74c, \uae40\ubbfc\uc815 \uc62e\uae40\/\uc5f4\ub9b0\ucc45\ub4e4 \uc77d\uc9c0 \uc54a\uc740 \ucc45\uc5d0 \ub300\ud574 \ub9d0\ud558\ub294 \ubc95 - \ud53c\uc5d0\ub974 \ubc14\uc57c\ub974 \uc9c0\uc74c, \uae40\ubcd1\uc6b1 \uc62e\uae40\/\uc5ec\ub984\uc5b8\ub355 \uc790\ubcf8\uc8fc\uc758 \uc5ed\uc0ac \uac15\uc758 - \ubc31\uc2b9\uc6b1 \uc9c0\uc74c\/\uadf8\ub9b0\ube44 \uc88b\uc740 \ubb38\uc7a5\uc744 \uc4f0\uae30 \uc704\ud55c \uc6b0\ub9ac\ub9d0 \ud480\uc774\uc0ac\uc804 - \ubc15\ub0a8\uc77c \uc9c0\uc74c\/\uc11c\ud574\ubb38\uc9d1 \ud638\uc218\uc758 \uc5ec\uc778 - \ub808\uc774\uba3c\ub4dc \ucc48\ub4e4\ub7ec \uc9c0\uc74c, \ubc15\ud604\uc8fc \uc62e\uae40\/\ubd81\ud558\uc6b0\uc2a4","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4818,"url":"https:\/\/www.trimir.net\/?p=4818","url_meta":{"origin":920,"position":3},"title":"\ucca0\ud559\uc758 \uc704\uc548 – \ubd88\uc548\ud55c \uc874\uc7ac\ub4e4\uc744 \uc704\ud558\uc5ec \/ \uc54c\ub7ad \ub4dc \ubcf4\ud1b5","author":"DS Lee","date":"March 1, 2015","format":false,"excerpt":"\ucca0\ud559\uc758 \uc704\uc548 - \uc54c\ub7ad \ub4dc \ubcf4\ud1b5 \uc9c0\uc74c, \uc815\uba85\uc9c4 \uc62e\uae40\/\uccad\ubbf8\ub798 7, 8\ub144\ub9cc\uc5d0 \uc7a1\uc740 \ubcf4\ud1b5\uc758 \ucc45. \uc774 \ucc45, \ucca0\ud559\uc758 \uc704\uc548\uc740 \uae30\uc874\uc5d0 \uac00\uc9c0\uace0 \uc788\uc5c8\ub358 \ubcf4\ud1b5\uc5d0 \ub300\ud55c \ud3b8\uacac\uc744 \uae68\uae30\uc5d0 \uc801\uc808\ud588\uc5c8\ub358 \uac83 \uac19\ub2e4. '\ucca0\ud559'\uc774\ub77c\ub294 \uc81c\ubaa9\uc774 \ub4e4\uc5b4\uac00\uba74 \uc77c\ub2e8 \uc190\uc5d0 \uc7a1\ud788\uae30\uac00 \uc5b4\ub835\uc9c0\ub9cc, \uc5b4\ub290\ub0a0 \ubb38\ub4dd \uc77d\ud600\uc9c0\ub294 \uadf8\ub7f0\ub0a0\uc774 \uc788\ub2e4. \uc544\ub9c8\ub3c4 \uc800\uc790\uc758 \uc0b6\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uc5c8\ub358 \uba87\uba87 \ucca0\ud559\uc790\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc2e4\uc5c8\ub294\ub370, \uc18c\ud06c\ub77c\ud14c\uc2a4\ub294\u2026","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3014,"url":"https:\/\/www.trimir.net\/?p=3014","url_meta":{"origin":920,"position":4},"title":"\uc5b4\ub460 \uc18d\uc758 \ub0a8\uc790 | \uc6d0\uc81c Man in the Dark","author":"DS Lee","date":"June 26, 2009","format":false,"excerpt":"\uc5b4\ub460 \uc18d\uc758 \ub0a8\uc790 - \ud3f4 \uc624\uc2a4\ud130 \uc9c0\uc74c, \uc774\uc885\uc778 \uc62e\uae40\/\uc5f4\ub9b0\ucc45\ub4e4 \ud3f4 \uc624\uc2a4\ud130\uc758 \ucd5c\uc2e0\uc791. \uc18c\uc124\uc740 \ud06c\uac8c \ub450 \ubd80\ubd84\uc73c\ub85c \ub098\ub258\uc5b4\uc838 \uc788\ub2e4. \uc804\ubc18\ubd80\ub294 \uc18c\uc124\uc18d\uc758 \ud654\uc790\uac00 \uc598\uae30\ud558\ub294 \ub610 \ud558\ub098\uc758 \uc774\uc57c\uae30. \ud6c4\ubc18\ubd80\ub294 \ud654\uc790\uc758 \uc774\uc57c\uae30. \ud654\uc790\uac00 \uc874\uc7ac\ud558\ub294 \ud604\uc2e4\uacfc \uc774\uc57c\uae30\ud558\ub294 \uac00\uc0c1\uc774 \ub2e4\uc2dc \ud604\uc2e4\uacfc \ub9e1\ubb3c\ub9ac\uac8c \ub418\ub294 \ub0b4\uc6a9\uc740 \uc774\uc804 \uc624\uc2a4\ud130\uc758 \uc18c\uc124\uacfc \ud2b9\ud788 \ub300\ube44\ub418\ub294 \ubd80\ubd84\uc778 \uac83 \uac19\ub2e4. \uc0b6\uc5d0 \ub300\ud55c. \uc874\uc7ac\uc5d0 \ub300\ud55c.\u2026","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3223,"url":"https:\/\/www.trimir.net\/?p=3223","url_meta":{"origin":920,"position":5},"title":"[\uc54c\ub77c\ub518] \ucc45 \uba87 \uad8c","author":"DS Lee","date":"September 20, 2009","format":false,"excerpt":"[\uc911\uace0] \ubc15\ub178\uc790\uc758 \ub9cc\uac10\uc77c\uae30 \ubc15\ub178\uc790 \uc9c0\uc74c \/ \uc778\ubb3c\uacfc\uc0ac\uc0c1\uc0ac 6,300\uc6d0 \uad6d\uac00\uc758 \uc5ed\ud560 - \uc7a5\ud558\uc900\uc774 \uc81c\uc2dc\ud558\ub294 '\uc6b0\ub9ac \ubaa8\ub450\ub97c \uc704\ud55c \ubc1c\uc804\uacfc \uc9c4\ubcf4\uc758 \uacbd\uc81c\ud559' \uc7a5\ud558\uc900 \uc9c0\uc74c, \ud669\ud574\uc120, \uc774\uc885\ud0dc \uc62e\uae40 \/ \ubd80\ud0a4 11,200\uc6d0 \uc8fd\ub3c4\ub85d \uc990\uae30\uae30 - \uc131\ucc30\uc5c6\ub294 \ubbf8\ub514\uc5b4\uc138\ub300\ub97c \uc704\ud55c \uae30\ub150\ube44\uc801 \uc5ed\uc791 \ub2d0 \ud3ec\uc2a4\ud2b8\uba3c \uc9c0\uc74c, \ud64d\uc724\uc120 \uc62e\uae40 \/ \uad7f\uc778\ud3ec\uba54\uc774\uc158 11,700\uc6d0 \ud30c\uc77c\ub85c \ubc34\uc2a4\uc758 \uc815\uc758 - \uc2a4\uce74\ub77c\ubca0 \uc0b4\uc778 \uc0ac\uac74\u2026","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p4q7Ev-eQ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.trimir.net\/index.php?rest_route=\/wp\/v2\/posts\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trimir.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trimir.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trimir.net\/index.php?rest_route=\/wp\/v2\/users\/1001002"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trimir.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=920"}],"version-history":[{"count":0,"href":"https:\/\/www.trimir.net\/index.php?rest_route=\/wp\/v2\/posts\/920\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.trimir.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trimir.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trimir.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}