{"id":3991,"date":"2012-10-07T00:50:02","date_gmt":"2012-10-06T15:50:02","guid":{"rendered":"https:\/\/www.trimir.net\/?p=3991"},"modified":"2019-08-04T12:40:21","modified_gmt":"2019-08-04T03:40:21","slug":"%ec%8a%a4%ed%8b%b0%eb%b8%8c-%ec%9e%a1%ec%8a%a4","status":"publish","type":"post","link":"https:\/\/www.trimir.net\/?p=3991","title":{"rendered":"\uc2a4\ud2f0\ube0c \uc7a1\uc2a4"},"content":{"rendered":"
\n\n\n\n
\"\"<\/a><\/td>\n\uc2a4\ud2f0\ube0c \uc7a1\uc2a4<\/a> – \"6\uc810\"
\uc6d4\ud130 \uc544\uc774\uc791\uc2a8 \uc9c0\uc74c, \uc548\uc9c4\ud658 \uc62e\uae40\/\ubbfc\uc74c\uc0ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\uc601\uc5b4\ub85c \uc77d\ub2e4\uac00 \uacb0\uad6d \ud3ec\uae30. \ub3c4\uc11c\uad00\uc5d0 \uc788\uae38\ub798 \ube4c\ub824 \uc654\ub294\ub370 \uc5ed\uc2dc \uc220\uc220 \ub118\uc5b4\uac00\ub294\uad6c\ub098.. \u314b
\n\uc77c\ubc18\uc801\uc740 \uc704\uc778\uc804(?)\uacfc \ub2ec\ub9ac \ub3d9\uc2dc\ub300\ub97c \uc0b4\uc544\uac00\uba70 \ubcf4\uc558\uae30 \ub54c\ubb38\uc5d0 \uc880 \ub354 \uc640\ub2ff\ub294\ub2e4.
\n\uc218\ub9ce\uc740 \ucc45\uc774 \uc788\uace0, \uc774 \ucc45\uc774 \uc695\ub3c4 \ub9ce\uc774 \uba39\uc5c8\uc9c0\ub9cc, \uadf8\ub798\ub3c4 \uc774 \ucc45\ub9cc\uc758 \uc7a5\uc810\uc774\ub77c\uba74 \uc5ed\uc2dc \uc2a4\ud2f0\ube0c \ubcf8\uc778\uc758 \uc774\uc57c\uae30\ub97c \ub9ce\uc774 \uc2e3\uace0 \uc788\ub2e4\ub294 \uc810.<\/p>\n

\ucc45 \ub9c8\uc9c0\ub9c9 \ubd80\ubd84\uc744 \uc77d\uace0\ub098\ub2c8, \uc660\uc9c0 \ub0a8\uaca8\ub450\uc5b4\uc57c \ud560 \uac83 \uac19\uc544 \uc6d0\ubb38\uacfc \uac19\uc774 \uc801\uc5b4\ubcf4\uc558\ub294\ub370, \ub610 \ub290\ub08c\uc774 \ub2e4\ub974\ub2e4. \uc61b\ub0a0 \uc0ac\ub78c\ub4e4\uc774 \ucc45\uc744 \ubca0\uaef4 \uc368\ubcf4\ub294 \uc774\uc720\uac00 \uc788\ub294\uac70\ub2e4. \ub108\ubb34 \ub2a6\uac8c \uc54c\uc544\ubc84\ub838\ub2e4. \u315c\u315c<\/p>\n

<\/p>\n

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It\u2019s a subtle difference, but it ends up meaning everything: the people you hire, who gets promoted, what you discuss in meetings.<\/p>\n

\ub0b4 \uc5f4\uc815\uc758 \ub300\uc0c1\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uae30\uc5d0 \ucda9\ub9cc\ud574 \uc704\ub300\ud55c \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uc601\uc18d\uc801\uc778 \ud68c\uc0ac\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \uadf8 \ubc16\uc758 \ub2e4\ub978 \uac83\uc740 \ubaa8\ub450 2\uc21c\uc704\uc600\ub2e4. \ubb3c\ub85c \uc774\uc724\uc744 \ub0b4\ub294 \uac83\ub3c4 \uc88b\uc558\ub2e4. \uadf8\ub798\uc57c \uc704\ub300\ud55c \uc81c\ud488\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc5c8\uc73c\ub2c8\uae4c. \ud558\uc9c0\ub9cc \uc774\uc724\uc774 \uc544\ub2c8\ub77c \uc81c\ud488\uc774 \ucd5c\uace0\uc758 \ub3d9\uae30\ubd80\uc5ec\uc600\ub2e4. \uc2a4\uceec\ub9ac\ub294 \uc774\ub7ec\ud55c \uc6b0\uc120\uc21c\uc704\ub97c \ub4a4\uc9d1\uc5b4 \ub3c8 \ubc84\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc558\ub2e4. \ubbf8\uc138\ud55c \ucc28\uc774\uc9c0\ub9cc \uadf8\uac83\uc774 \uacb0\uad6d\uc5d0\ub294 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc744 \uace0\uc6a9\ud558\ub294\uac00, \ub204\uad6c\ub97c \uc2b9\uc9c4\uc2dc\ud0a4\ub294\uac00, \ubbf8\ud305\uc5d0\uc11c \ubb34\uc5c7\uc744 \ub17c\uc758\ud558\ub294\uac00 \ub4f1\ub4f1 \ubaa8\ub4e0 \uac83\uc744 \uacb0\uc815\ud55c\ub2e4.<\/em><\/p>\n

Some people say, \u201cGive the customers what they want.\u201d But that\u2019s not my approach. Our job is to figure out what they\u2019re going to want before they do. I think Henry Ford once said, \u201cIf I\u2019d asked customers what they wanted, they would have told me, \u2018A faster horse!\u2019\u201d People don\u2019t know what they want until you show it to them. That\u2019s why I never rely on market research. Our task is to read things that are not yet on the page.<\/p>\n

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Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There\u2019s something magical about that place. There are a lot of people innovating, and that\u2019s not the main distinction of my career. The reason Apple resonates with people is that there\u2019s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor.<\/p>\n

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People pay us to integrate things for them, because they don\u2019t have the time to think about this stuff 24\/7. If you have an extreme passion for producing great products, it pushes you to be integrated, to connect your hardware and your software and content management. You want to break new ground, so you have to do it yourself. If you want to allow your products to be open to other hardware or software, you have to give up some of your vision.<\/p>\n

\uc0ac\ub78c\ub4e4\uc740 \uc6b0\ub9ac\uc5d0\uac8c \ub3c8\uc744 \ub0b4\uace0 \uadf8\ub4e4\uc744 \ub300\uc2e0\ud574 \uc5ec\ub7ec \uac00\uc9c0\ub97c \ud1b5\ud569\ud574 \uc904 \uac83\uc744 \uc694\uad6c\ud55c\ub2e4. \uadf8\ub4e4\uc740 \uc628\uc885\uc77c \uc774\uac83\ub9cc \uc0dd\uac01\ud558\uace0 \uc788\uc744 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc774\ub2e4. \uc704\ub300\ud55c \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \uc77c\uc5d0 \uadf9\ub3c4\uc758 \uc5f4\uc815\uc744 \ubd80\ub9b0\ub2e4\uba74 \uadf8\ub7ec\ud55c \uc5f4\uc815\uc740 \uc6b0\ub9ac\uac00 \ud1b5\ud569\uc131\uc744 \ucd94\uad6c\ud558\ub3c4\ub85d, \uc989 \ud558\ub4dc\uc6e8\uc5b4\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ucee8\ud150\uce20 \uad00\ub9ac\ub97c \uc5f0\uacb0\ud558\ub3c4\ub85d \ub3c5\ub824\ud55c\ub2e4. \uc2e0\ucc9c\uc9c0\ub97c \uac1c\ucc99\ud558\uace0 \uc2f6\ub2e4\uba74 \uc9c1\uc811 \uadf8\uac83\uc744 \ud574\uc57c \ud55c\ub2e4. \ub2f9\uc2e0\uc758 \uc81c\ud488\uc774 \ub2e4\ub978 \ud558\ub4dc\uc6e8\uc5b4\ub098 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \uac1c\ubc29\ub418\uae30\ub97c \uc6d0\ud55c\ub2e4\uba74 \ub2f9\uc2e0\uc758 \ube44\uc804 \uc77c\ubd80\ub97c \ud3ec\uae30\ud574\uc57c \ud55c\ub2e4.<\/em><\/p>\n

At different times in the past, there were companies that exemplified Silicon Valley. It was Hewlett-Packard for a long time. Then, in the semiconductor era, it was Fairchild and Intel. I think that it was Apple for a while, and then that faded. And then today, I think it\u2019s Apple and Google\u2014and a little more so Apple. I think Apple has stood the test of time. It\u2019s been around for a while, but it\u2019s still at the cutting edge of what\u2019s going on.<\/p>\n

\uacfc\uac70 \uc5ec\ub7ec \uc2dc\uc810\uc5d0 \uc2e4\ub9ac\ucf58\ubc38\ub9ac\uc758 \uadc0\uac10\uc774 \ub41c \uae30\uc5c5\ub4e4\uc774 \uc874\uc7ac\ud588\ub2e4. \uc624\ub7ab\ub3d9\uc548 HP\uac00 \uadf8 \uc790\ub9ac\ub97c \uc9c0\ucf30\ub2e4. \uc774\ud6c4 \ubc18\ub3c4\uccb4 \uc2dc\ub300\uc5d0\ub294 \ud398\uc5b4\ucc28\uc77c\ub4dc\uc640 \uc778\ud154\uc774 \uadf8\ub7ac\ub2e4. \ud55c\ub3d9\uc548\uc740 \uc560\ud50c\uc774 \uadf8\ub7ec\ub2e4\uac00 \ud1f4\ub77d\ud588\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc624\ub298\ub0a0\uc5d0\ub294 \ub2e4\uc2dc \uc560\ud50c\uacfc \uad6c\uae00 (\uc560\ud50c\ub9cc\ud07c\uc740 \uc544\ub2c8\uc9c0\ub9cc)\uc774 \uadf8 \uc790\ub9ac\ub97c \uc9c0\ud0a4\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc560\ud50c\uc740 \uc2dc\uac04\uc758 \uc2dc\ud5d8\uc744 \uacac\ub38c \ub0c8\ub2e4\ub294 \uac83\uc774 \ub098\uc758 \ud310\ub2e8\uc774\ub2e4. \ud55c\ub3d9\uc548 \uc8fc\ub958\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc788\uae30\ub3c4 \ud588\uc9c0\ub9cc, \ud604\uc7ac\ub294 \ud750\ub984\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uae30\uc5d0 \ud558\ub294 \ub9d0\uc774\ub2e4.<\/em><\/p>\n

It\u2019s easy to throw stones at Microsoft. They\u2019ve clearly fallen from their dominance. They\u2019ve become mostly irrelevant. And yet I appreciate what they did and how hard it was. They were very good at the business side of things. They were never as ambitious product-wise as they should have been. Bill likes to portray himself as a man of the product, but he\u2019s really not. He\u2019s a businessperson. Winning business was more important than making great products. He ended up the wealthiest guy around, and if that was his goal, then he achieved it. But it\u2019s never been my goal, and I wonder, in the end, if it was his goal. I admire him for the company he built\u2014it\u2019s impressive\u2014and I enjoyed working with him. He\u2019s bright and actually has a good sense of humor. But Microsoft never had the humanities and liberal arts in its DNA. Even when they saw the Mac, they couldn\u2019t copy it well. They totally didn\u2019t get it.<\/p>\n

\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\ub294 \ube44\ub09c\uc744 \ubc1b\uc544 \ub9c8\ub545\ud558\ub2e4. \uadf8\ub4e4\uc740 \ubd84\uba85\ud788 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\uc5d0\uc11c \ucd94\ub77d\ud588\ub2e4. \uadf8\ub9ac\uace0 \uc0c1\ub2f9 \ubd80\ubd84 \uc2dc\ub300\uc5d0 \ub4a4\uc9c4 \uae30\uc5c5\uc774 \ub418\uc5c8\ub2e4. \uadf8\ub7ec\ub098 \ub098\ub294 \uadf8\ub4e4\uc774 \ub2ec\uc131\ud55c \uac83\ub4e4\uc744 \ub192\uc774 \ud3c9\uac00\ud558\uace0, \uadf8\uac83\uc774 \ubab9\uc2dc \ud798\ub4e0 \uacfc\uc815\uc744 \uc774\uaca8 \ub0b4\uace0 \uc774\ub8ec \uc131\uacfc\ub77c\ub294 \uc810\uc744 \uc778\uc815\ud55c\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\uc5c5\uc801\uc778 \uce21\uba74\uc5d0 \ub9e4\uc6b0 \uac15\ud588\ub2e4. \ud558\uc9c0\ub9cc \uc81c\ud488\uacfc \uad00\ub828\ud574\uc11c\ub294 \ub9c8\ub545\ud788 \uac00\uc838\uc57c \ud560 \uc57c\ub9dd\uc744 \ud488\uc9c0 \uc54a\uc558\ub2e4. \ube4c\uc740 \uc81c\ud488\uc744 \uc911\uc2dc\ud558\ub294 \uc0ac\ub78c\uc73c\ub85c \uc2a4\uc2a4\ub85c\ub97c \ubb18\uc0ac\ud558\uace0 \uc2f6\uc5b4 \ud558\uc9c0\ub9cc \uc0ac\uc2e4\uc740 \uadf8\ub807\uc9c0 \uc54a\ub2e4. \uadf8\ub294 \uc0ac\uc5c5\uac00\uc774\ub2e4. \uadf8\uc5d0\uac8c\ub294 \uc0ac\uc5c5\uc5d0\uc11c \uc2b9\ub9ac\ud558\ub294 \uac83\uc774 \ud6cc\ub96d\ud55c \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc911\uc694\ud588\ub2e4. \uadf8\ub294 \uacb0\uad6d \uc138\uacc4 \ucd5c\uace0\uc758 \ubd80\uc790\uac00 \ub418\uc5c8\uc73c\ub2c8, \uadf8\uac83\uc774 \uadf8\uc758 \ubaa9\ud45c\uc600\ub2e4\uba74 \ubd84\uba85 \ubaa9\ud45c\ub97c \uc774\ub8ec \uc148\uc774\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac83\uc740 \uacb0\ucf54 \ub098\uc758 \ubaa9\ud45c\ub294 \uc544\ub2c8\uc5c8\ub2e4. \uc774\uc81c \uc640 \uc0dd\uac01\ud574 \ubcf4\uba74 \uadf8\uc758 \ubaa9\ud45c\uc774\uae34 \ud588\uc744\uae4c \ud558\ub294 \uc758\ubb38\ub3c4 \ub4e0\ub2e4. \ub098\ub294 \uadf8\ub7ec\ud55c \uae30\uc5c5\uc744 (\uc815\ub9d0 \uba4b\uc9c4 \uae30\uc5c5\uc774\ub2e4.) \uc138\uc6b4 \uadf8\ub97c \uc874\uacbd\ud558\uba70 \uadf8\uc640 \ud568\uaed8 \uc77c\ud558\ub294 \uac83\uc774 \uc990\uac70\uc6e0\ub2e4. \uadf8\ub294 \ub611\ub611\ud55c \uc0ac\ub78c\uc774\uace0 \uc2e4\uc81c\ub85c \uc720\uba38 \uac10\uac01\ub3c4 \ub6f0\uc5b4\ub098\ub2e4. \uadf8\ub7ec\ub098 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 DNA\uc5d0\ub294 \uc778\uac04\uc560\uc640 \uc778\ubb38\ud559\uc774 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc558\ub2e4. \uadf8\ub4e4\uc740 \ub9e5\uc744 \ubcf4\uace0\ub3c4 \uadf8\uac83\uc744 \uc81c\ub300\ub85c \ubaa8\ubc29\ud558\uc9c0\ub3c4 \ubabb\ud588\ub2e4. \uadf8\uac83\uc744 \uc804\ud600 \uc774\ud574\ud558\uc9c0 \ubabb\ud55c \uac83\uc774\ub2e4.<\/em><\/p>\n

I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they\u2019re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company. John Akers at IBM was a smart, eloquent, fantastic salesperson, but he didn\u2019t know anything about product. The same thing happened at Xerox. When the sales guys run the company, the product guys don\u2019t matter so much, and a lot of them just turn off. It happened at Apple when Sculley came in, which was my fault, and it happened when Ballmer took over at Microsoft. Apple was lucky and it rebounded, but I don\u2019t think anything will change at Microsoft as long as Ballmer is running it.<\/p>\n

\ub098\ub294 IBM\uc774\ub098 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8 \uac19\uc740 \uae30\uc5c5\ub4e4\uc774 \uc1e0\ud1f4\ud558\ub294 \uc774\uc720\uc5d0 \ub300\ud574 \ub098 \ub098\ub984\uc758 \uc774\ub860\uc744 \uac16\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uae30\uc5c5\uc740 \ud2b9\uc815 \ubd84\uc57c\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc7ac\ub2a5\uc744 \ubc1c\ud718\ud574 \ud601\uc2e0\uc744 \uaf80\ud558\uace0 \ub3c5\uc810 \uae30\uc5c5 \ub610\ub294 \uadf8\uc5d0 \uac00\uae4c\uc6b4 \uae30\uc5c5\uc774 \ub418\ub294\ub370, \uadf8\ub7ec\uace0 \ub098\uba74 \uc81c\ud488\uc758 \uc9c8\uc744 \uacbd\uc2dc\ud558\uae30 \uc2dc\uc791\ud55c\ub2e4. \uadf8\ub4e4\uc740 \ud6cc\ub96d\ud55c \uc138\uc77c\uc988 \ub9e8\ub4e4\uc5d0\uac8c \uac00\uce58\ub97c \ub450\uae30 \uc2dc\uc791\ud55c\ub2e4. \uc218\uc775\uc758 \ubc14\ub298\uc744 \uc6c0\uc9c1\uc77c \uc218 \uc788\ub294 \uc0ac\ub78c\uc774 \uc81c\ud488 \uc5d4\uc9c0\ub2c8\uc5b4\ub098 \ub514\uc790\uc774\ub108\uac00 \uc544\ub2c8\ub77c \uadf8\ub4e4\uc774\uae30 \ub54c\ubb38\uc774\ub2e4. \uadf8\ub807\uac8c \ud574\uc11c \uacb0\uad6d\uc5d0\ub294 \uc138\uc77c\uc988\ub9e8\ub4e4\uc774 \ud68c\uc0ac\ub97c \uc6b4\uc601\ud558\uac8c \ub418\ub294 \uac83\uc774\ub2e4. IBM\uc758 \uc874 \uc5d0\uc774\ucee4\uc2a4\ub294 \ub611\ub611\ud558\uace0 \uc5b8\ubcc0\uc774 \ub6f0\uc5b4\ub09c \ud658\uc0c1\uc801\uc778 \uc138\uc77c\uc988\ub9e8\uc774\uc5c8\uc9c0\ub9cc \uc81c\ud488\uc5d0 \ub300\ud574\uc11c\ub294 \uc544\ubb34\uac83\ub3c4 \ubab0\ub790\ub2e4. \uc81c\ub85d\uc2a4\uc5d0\uc11c\ub3c4 \uc774\uc640 \ub611\uac19\uc740 \uc77c\uc774 \ubc8c\uc5b4\uc84c\ub2e4. \uc138\uc77c\uc988\ub9e8\ub4e4\uc774 \ud68c\uc0ac\ub97c \uc6b4\uc601\ud558\uba74 \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc740 \ub2e4\uc18c \uacbd\uc2dc\ub418\uae30 \uc2dc\uc791\ud558\uace0 \uadf8\ub807\uac8c \ub418\uba74 \uadf8\uc911 \uc0c1\ub2f9\uc218\uac00 \ud765\ubbf8\ub97c \uc783\ub294\ub2e4. \ub098\uc758 \uc2e4\uc218\ub85c \uc2a4\uceec\ub9ac\uac00 \uc601\uc785\ub418\uc5c8\uc744 \ub54c \uc560\ud50c\uc5d0\ub3c4 \uadf8\ub7f0 \uc77c\uc774 \uc77c\uc5b4\ub0ac\uace0 \ubc1c\uba38\uac00 \ub9c8\uc774\ud06c\ub85c\uc2a4\ud504\ud2b8\ub97c \ub9e1\uc558\uc744 \ub54c\ub3c4 \ub611\uac19\uc740 \uc77c\uc774 \ubc8c\uc5b4\uc84c\ub2e4. \uc560\ud50c\uc740 \uc6b4\uc774 \uc88b\uc544\uc11c \uc7ac\uae30\ud588\uc9c0\ub9cc \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\ub294 \ubc1c\uba38\uac00 \uc6b4\uc601\ud558\ub294 \ud55c \uc808\ub300 \ubcc0\ud558\uc9c0 \uc54a\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/em><\/p>\n

I hate it when people call themselves \u201centrepreneurs\u201d when what they\u2019re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They\u2019re unwilling to do the work it takes to build a real company, which is the hardest work in business. That\u2019s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That\u2019s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That\u2019s what I want Apple to be.<\/p>\n

\uc5b4\ub5a4 \uae30\uc5c5\uc744 \uc2dc\uc791\ud588\ub2e4\uac00 \ub9e4\uac01\uc774\ub098 \uae30\uc5c5\uacf5\uac1c\ub97c \ud1b5\ud574 \ud604\uae08\uc774\ub098 \ucc59\uae30\ub824\uace0 \uc560\uc4f0\uba74\uc11c \uc2a4\uc2a4\ub85c\ub97c ‘\uae30\uc5c5\uac00’\ub77c\uace0 \ubd80\ub974\ub294 \uc774\ub4e4\uc744 \ub098\ub294 \ubab9\uc2dc \uacbd\uba78\ud55c\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\uc5c5\uc5d0\uc11c \uac00\uc7a5 \ud798\ub4e0 \uc77c, \uc989 \uc9c4\uc815\ud55c \uae30\uc5c5\uc744 \uc138\uc6b0\ub294 \ub370 \ud544\uc694\ud55c \uc77c\uc744 \ud560 \uc758\ud5a5\uc774 \uc5c6\ub294 \uc0ac\ub78c\ub4e4\uc774\ub2e4. \uadf8\ub7f0 \uc77c\uc744 \uc218\ud589\ud574\uc57c\ub9cc \uc9c4\uc815\ud55c \uae30\uc5ec\ub97c \ud560 \uc218 \uc788\uace0 \uc774\uc804 \uc0ac\ub78c\ub4e4\uc774 \ub0a8\uae34 \uc720\uc0b0\uc5d0 \ub610 \ub2e4\ub978 \uc720\uc0b0\uc744 \ucd94\uac00\ud560 \uc218 \uc788\ub294\ub370 \ub9d0\uc774\ub2e4. \ud55c\ub450 \uc138\ub300 \ud6c4\uc5d0\ub3c4 \uc5ec\uc804\ud788 \ubb34\uc5b8\uac00\ub97c \ud45c\uc0c1\ud558\ub294 \ud68c\uc0ac\ub97c \uad6c\ucd95\ud574\uc57c \ud55c\ub2e4. \uadf8\uac83\uc774 \ubc14\ub85c \uc6d4\ud2b8 \ub514\uc988\ub2c8, \ud73c\ub81b\uacfc \ud328\ucee4\ub4dc, \uc778\ud154\uc744 \uad6c\ucd95\ud55c \uc0ac\ub78c\ub4e4\uc774 \ud574\ub0b8 \uc77c\uc774\ub2e4. \uadf8\ub4e4\uc740 \ub2e8\uc21c\ud788 \ub3c8\uc744 \ubc84\ub294 \uae30\uc5c5\uc774 \uc544\ub2c8\ub77c \uc601\uc18d\ud558\ub294 \uae30\uc5c5\uc744 \uad6c\ucd95\ud588\ub2e4. \uc560\ud50c \uc5ed\uc2dc \uadf8\ub807\uac8c \ub418\uae30\ub97c \ubc14\ub780\ub2e4.<\/em><\/p>\n

I don\u2019t think I run roughshod over people, but if something sucks, I tell people to their face. It\u2019s my job to be honest. I know what I\u2019m talking about, and I usually turn out to be right. That\u2019s the culture I tried to create. We are brutally honest with each other, and anyone can tell me they think I am full of shit and I can tell them the same. And we\u2019ve had some rip-roaring arguments, where we are yelling at each other, and it\u2019s some of the best times I\u2019ve ever had. I feel totally comfortable saying \u201cRon, that store looks like shit\u201d in front of everyone else. Or I might say \u201cGod, we really fucked up the engineering on this\u201d in front of the person that\u2019s responsible. That\u2019s the ante for being in the room: You\u2019ve got to be able to be super honest. Maybe there\u2019s a better way, a gentlemen\u2019s club where we all wear ties and speak in this Brahmin language and velvet code-words, but I don\u2019t know that way, because I am middle class from California.<\/p>\n

\ub098\ub294 \ub0b4\uac00 \uc0ac\ub78c\ub4e4\uc744 \ud568\ubd80\ub85c \ub2e4\ub8ec\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0 \uc54a\ub294\ub2e4. \ubb34\uc5b8\uac00\uac00 \ud615\ud3b8\uc5c6\uc73c\uba74 \uadf8\uc800 \uba74\uc804\uc5d0 \ub300\uace0 \uadf8\ub807\uac8c \uc598\uae30\ud558\ub294 \uac83\ubfd0\uc774\ub2e4. \uc194\uc9c1\ud558\uac8c \ub9d0\ud558\ub294 \uac8c \ub098\uc758 \uc77c\uc774\ub2e4. \ub098\ub294 \ub0b4 \ub9d0\uc758 \ub17c\uc9c0\ub97c \ub193\uce58\ub294 \ubc95\uc774 \uc5c6\uc73c\uba70 \ub300\uac1c\ub294 \ub0b4\uac00 \uc633\uc740 \uac83\uc73c\ub85c \ub4dc\ub7ec\ub09c\ub2e4. \uadf8\uac83\uc774 \ub0b4\uac00 \uc870\uc131\ud558\uae30 \uc704\ud574 \ub178\ub825\ud55c \ubb38\ud654\uc774\ub2e4. \uc6b0\ub9ac\ub294 \uc11c\ub85c\uc5d0\uac8c \uac00\ud639\ud560 \uc815\ub3c4\ub85c \uc194\uc9c1\ud558\uba70 \ub0b4\uac00 \uc5c9\ud130\ub9ac\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \ub204\uad6c\ub4e0 \ub0b4\uac8c \uadf8\ub7ec\ud55c \uc0dd\uac01\uc744 \ub9d0\ud560 \uc218 \uc788\uace0 \ub098 \uc5ed\uc2dc \uadf8\ub7f4 \uc218 \uc788\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub530\uae08 \uc11c\ub85c\uc5d0\uac8c \uc18c\ub9ac\ub97c \uc9c8\ub7ec \uac00\uba70 \ub5a0\ub4e4\uc369\ud558\uac8c \ub17c\uc7c1\uc744 \ubc8c\uc774\uae30\ub3c4 \ud588\ub294\ub370, \ub0b4\uac8c\ub294 \uadf8\uac83\uc774 \ucd5c\uace0\uc758 \uc21c\uac04\ub4e4 \uac00\uc6b4\ub370 \uba87\uba87\uc774\uc5c8\ub2e4. \ub098\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \ubcf4\ub294 \uc55e\uc5d0\uc11c “\ub860, \ub9e4\uc7a5\uc774 \uac1c\ub625 \uac19\uc544 \ubcf4\uc5ec.”\ub77c\uace0 \uc544\ubb34\ub807\uc9c0\ub3c4 \uc54a\uac8c \ub9d0\ud560 \uc218 \uc788\ub2e4. \ud639\uc740 \ucc45\uc784\uc790\ub97c \uc55e\uc5d0 \ub450\uace0 “\uc138\uc0c1\uc5d0, \uc6b0\ub9ac \uc774 \uc81c\ud488 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\uc774 \uc5c9\ub9dd\uc9c4\ucc3d\uc774\uc57c.”\ub77c\uace0 \ub9d0\ud560 \uc218\ub3c4 \uc788\ub2e4. \uadf8\uac83\uc774 \ubc14\ub85c \uadf8 \ubc29\uc5d0 \ub4e4\uc5b4\uc624\ub294 \ub370 \ud544\uc694\ud55c \uc785\uc7a5\ub8cc\uc778 \uc148\uc774\ub2e4. \uc544\uc8fc \uc194\uc9c1\ud574\uc838\uc57c \ud55c\ub2e4\ub294 \uac83 \ub9d0\uc774\ub2e4. \ubb3c\ub85c \ub354 \uc88b\uc740 \ubc29\ubc95\ub3c4 \uc788\uc744 \uac83\uc774\ub2e4. \uc774\ub97c\ud14c\uba74 \ubaa8\ub450\uac00 \ub125\ud0c0\uc774\ub97c \ub9e4\uace0 \uc9c0\uc2dd\uc778\uc758 \uc5b8\uc5b4\uc640 \ubd80\ub4dc\ub7fd\uace0 \uc644\uace1\ud55c \ud45c\ud604\uc744 \uc0ac\uc6a9\ud558\ub294 \uc2e0\uc0ac\ub4e4\uc758 \ud074\ub7fd\uc744 \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uc744 \uac83\uc774\ub2e4. \ud558\uc9c0\ub9cc \ub098\ub294 \uce98\ub9ac\ud3ec\ub2c8\uc544 \ucd9c\uc2e0\uc758 \uc911\uc0b0\uce35\uc774\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub7f0 \ubc29\ubc95\uc740 \ubaa8\ub978\ub2e4.<\/em><\/p>\n

I was hard on people sometimes, probably harder than I needed to be. I remember the time when Reed was six years old, coming home, and I had just fired somebody that day, and I imagined what it was like for that person to tell his family and his young son that he had lost his job. It was hard. But somebody\u2019s got to do it. I figured that it was always my job to make sure that the team was excellent, and if I didn\u2019t do it, nobody was going to do it.<\/p>\n

\ub098\ub294 \ub54c\ub54c\ub85c \uc0ac\ub78c\ub4e4\uc744 \ub0c9\uc815\ud558\uac8c \ub300\ud588\ub2e4. \ud544\uc694 \uc774\uc0c1\uc73c\ub85c \ub0c9\uc815\ud588\uc744 \uac83\uc774\ub2e4. \ub9ac\ub4dc\uac00 \uc5ec\uc12f \uc0b4 \ub54c \uc77c\uc774\ub2e4. \ub204\uad70\uac00\ub97c \ud574\uace0\ud558\uace0 \uc9d1\uc5d0 \uc654\ub294\ub370 \uc5b4\ub9b0 \uc544\ub4e4\uc744 \ubcf4\ub2c8\uae4c \uac00\uc871\uacfc \uc5b4\ub9b0 \uc544\ub4e4\uc5d0\uac8c \uc77c\uc790\ub9ac\ub97c \uc783\uc5c8\ub2e4\uace0 \ub9d0\ud574\uc57c \ud558\ub294 \uc0ac\ub78c\uc740 \uc5b4\ub5a4 \uae30\ubd84\uc77c\uae4c \ud558\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\ub2e4. \ub098\ub294 \uad34\ub85c\uc6e0\ub2e4. \uadf8\ub7ec\ub098 \ub204\uad70\uac00\ub294 \ud574\uc57c \ud560 \uc77c\uc774\uc5c8\ub2e4. \ud300\uc744 \ud0c1\uc6d4\ud558\uac8c \uc720\uc9c0\ud558\ub294 \uac83\uc740 \ud56d\uc0c1 \ub098\uc758 \ubaab\uc774\uae30 \ub54c\ubb38\uc5d0 \ub0b4\uac00 \ud558\uc9c0 \uc54a\uc73c\uba74 \uc544\ubb34\ub3c4 \ud558\uc9c0 \uc54a\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud588\ub2e4.<\/em><\/p>\n

You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn\u2019t. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest. He would come on and do a set of acoustic guitar, and the audiences loved him. Then he brought out what became The Band, and they would all do an electric set, and the audience sometimes booed. There was one point where he was about to sing \u201cLike a Rolling Stone\u201d and someone from the audience yells \u201cJudas!\u201d And Dylan then says, \u201cPlay it fucking loud!\u201d And they did. The Beatles were the same way. They kept evolving, moving, refining their art. That\u2019s what I\u2019ve always tried to do\u2014keep moving. Otherwise, as Dylan says, if you\u2019re not busy being born, you\u2019re busy dying.<\/p>\n

\ud601\uc2e0\uc744 \uaf80\ud558\ub824\uba74 \uc5b8\uc81c\ub098 \ub04a\uc784\uc5c6\uc774 \ubc00\uc5b4\ubd99\uc5ec\uc57c \ud55c\ub2e4. \ubc25 \ub51c\ub7f0\uc740 \uadf8\uc800 \uc800\ud56d \uac00\uc694\ub098 \uacc4\uc18d \ubd88\ub7ec \ub9ce\uc740 \ub3c8\uc744 \ubc8c \uc218\ub3c4 \uc788\uc5c8\uc9c0\ub9cc \uadf8\ub7ec\uc9c0 \uc54a\uc558\ub2e4. \uadf8\ub294 \ubc1c\uc804\uc744 \uaf80\ud574\uc57c \ud588\uace0, \uadf8\ub9ac\ud558\uc5ec 1965\ub144\uc5d0 \uc77c\ub809\ud2b8\ub85c\ub2c9\uc73c\ub85c \ubcc0\ud654\ub97c \uc2dc\ub3c4\ud574 \ubc1c\uc804\uc744 \uaf80\ud588\ub2e4. \ud558\uc9c0\ub9cc \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub4f1\uc744 \ub3cc\ub838\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 1966\ub144 \uc720\ub7fd \ud22c\uc5b4\ub294 \uadf8\uc758 \uac00\uc7a5 \ud6cc\ub96d\ud55c \uacf5\uc5f0\uc774 \ub418\uc5c8\ub2e4. \uadf8\ub294 \uacf5\uc5f0 \ub54c\ub9c8\ub2e4 \uba3c\uc800 \uc77c\ub828\uc758 \uc5b4\ucfe0\uc2a4\ud2f1 \uae30\ud0c0 \uace1\ub4e4\uc744 \ub4e4\ub824\uc8fc\uc5c8\ub2e4. \uccad\uc911\ub4e4\uc740 \uc5f4\ub82c\ud55c \ud658\ud638\ub97c \ubcf4\ub0c8\ub2e4. \uadf8\ub7ec\uba74 \uadf8\ub294 \ud6d7\ub0a0 ‘\ub354 \ubc34\ub4dc’\uac00 \ub418\ub294 \ubc31 \ubc34\ub4dc\ub97c \uc18c\uac1c\ud588\uace0 \uadf8\ub4e4\uc740 \uc77c\ub809\ud2b8\ub85c\ub2c9 \uc74c\uc545\uc744 \uc5f0\uc8fc\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uccad\uc911\ub4e4\uc740 \uc5ec\uae30\uc800\uae30\uc11c \uc57c\uc720\ub97c \ubcf4\ub0c8\ub2e4. \ud55c\ubc88\uc740 \uadf8\uac00 “\ub77c\uc774\ud06c \uc5b4 \ub864\ub9c1 \uc2a4\ud1a4”\uc744 \ubd80\ub974\ub824\uace0 \ud558\ub294\ub370 \uccad\uc911\uc11d\uc5d0\uc11c \ub204\uad70\uac00\uac00 “\uc720\ub2e4 \uac19\uc740 \ubc30\uc2e0\uc790!”\ub77c\uace0 \uc18c\ub9ac\ub97c \uc9c8\ub800\ub2e4. \uadf8\ub7ec\uc790 \ub51c\ub7f0\uc740 \ub9d0\ud588\ub2e4. “\uc5f4\ub77c \ud06c\uac8c \uc5f0\uc8fc\ud574!” \uadf8\ub4e4\uc740 \uadf8\ub807\uac8c \ud588\ub2e4. \ube44\ud2c0\uc2a4\ub3c4 \ub611\uac19\uc558\ub2e4. \uadf8\ub4e4\uc740 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \ub098\uc544\uac00\uba74\uc11c \uadf8\ub4e4\uc758 \uc608\uc220\uc744 \uac08\uace0\ub2e6\uc558\ub2e4. \uc9c4\ud654, \ubc14\ub85c \uadf8\uac83\uc774 \uc5b8\uc81c\ub098 \ub0b4\uac00 \ub178\ub825\ud558\uba70 \uc2dc\ub3c4\ud55c \uac83\uc774\ub2e4. \ub04a\uc784\uc5c6\uc774 \ub098\uc544\uac00\uc57c\ud55c\ub2e4. \ub51c\ub7f0\uc774 \ub9d0\ud588\ub4ef\uc774 \ud0dc\uc5b4\ub098\ub290\ub77c \ubc14\uc058\uc9c0 \uc55f\uc73c\uba74 \uc8fd\ub290\ub77c \ubc14\uc060 \uc218\ubc16\uc5d0 \uc5c6\ub294 \uac83\uc774\ub2e4.<\/em><\/p>\n

What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that\u2019s been done by others before us. I didn\u2019t invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It\u2019s about trying to express something in the only way that most of us know how\u2014because we can\u2019t write Bob Dylan songs or Tom Stoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That\u2019s what has driven me.<\/p>\n

\ub0b4\uac8c \uc6d0\ub3d9\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c? \ub300\ubd80\ubd84\uc758 \ucc3d\uc758\uc801\uc778 \uc0ac\ub78c\ub4e4\uc740 \uc774\uc804\uc758 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uc774\ub8e9\ud574 \ub193\uc740 \uac83\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0 \uace0\ub9c8\uc6c0\uc744 \ud45c\ud55c\ub2e4. \ub098\ub294 \uc9c0\uae08 \uc0ac\uc6a9\ud558\ub294 \uc5b8\uc5b4\ub098 \uc218\ud559\uc744 \uace0\uc548\ud558\uc9c0 \uc54a\uc558\ub2e4. \ub0b4\uac00 \uba39\ub294 \uc74c\uc2dd\uc744 \uc9c1\uc811 \ub9cc\ub4dc\ub294 \uc77c\ub3c4 \uac70\uc758 \uc5c6\uc73c\uba70 \ub0b4\uac00 \uc785\ub294 \uc637\ub3c4 \uc9c1\uc811 \ub9cc\ub4e4\uc9c0 \uc54a\ub294\ub2e4. \ub0b4\uac00 \ud558\ub294 \ubaa8\ub4e0 \uac83\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc758 \ub178\uace0\uc640 \uc6b0\ub9ac\uac00 \uc62c\ub77c\uc124 \uc218 \uc788\ub3c4\ub85d \uc5b4\uaea0\ub97c \ube4c\ub824 \uc900 \uc0ac\ub78c\ub4e4\uc758 \uc131\uacfc\uc5d0 \uc758\uc874\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc6b0\ub9ac \uc911 \ub9ce\uc740 \uc0ac\ub78c\ub4e4 \uc5ed\uc2dc \uc778\ub958\uc5d0\uac8c \ubb34\uc5b8\uac00 \uae30\uc5ec\ud558\uae30\ub97c, \uadf8\ub7ec\ud55c \ud750\ub984\uc5d0 \ubb34\uc5b8\uac00 \ucd94\uac00\ud558\uae30\ub97c \ubc14\ub780\ub2e4. \uc774\uac83\uc758 \ubcf8\uc9c8\uc740 \uc6b0\ub9ac\uac00 \uac01\uc790 \uc54c\uace0 \uc788\ub294 \uc720\uc77c\ud55c \ubc29\uc2dd\uc73c\ub85c \ubb34\uc5b8\uac00\ub97c \ud45c\ud604\ud558\ub824\uace0 \ub178\ub825\ud558\ub294 \uac83\uc774\ub2e4. (\uc6b0\ub9ac\ub294 \ubc25 \ub51c\ub7f0\uc758 \ub178\ub798\ub97c \uc4f0\uac70\ub098 \ud1b0 \uc2a4\ud1a0\ud30c\ub4dc\uc758 \ud76c\uace1\uc744 \uc4f8 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc774\ub2e4.) \uc6b0\ub9ac\ub294 \uc6b0\ub9ac\uac00 \uac00\uc9c4 \uc7ac\ub2a5\uc744 \uc0ac\uc6a9\ud574 \uae4a\uc740 \uac10\uc815\uc744 \ud45c\ud604\ud558\uace0 \uc774\uc804 \uc2dc\ub300\uc5d0 \uc774\ub904\uc9c4 \ubaa8\ub4e0 \uae30\uc5ec\uc5d0 \ub300\ud574 \uace0\ub9c8\uc6c0\uc744 \ud45c\ud604\ud558\uace0 \uadf8 \ud750\ub984\uc5d0 \ubb34\uc5b8\uac00\ub97c \ucd94\uac00\ud558\ub824\uace0 \ub178\ub825\ud55c\ub2e4. \uc774\uac83\uc774 \ub098\ub97c \uc774\ub04c\uc5b4 \uc900 \uc6d0\ub3d9\ub825\uc774\ub2e4.<\/em><\/p>\n

Coda
\n\ub9c8\uc9c0\ub9c9\uc73c\ub85c<\/p>\n

One sunny afternoon, when he wasn\u2019t feeling well, Jobs sat in the garden behind his house and reflected on death. He talked about his experiences in India almost four decades earlier, his study of Buddhism, and his views on reincarnation and spiritual transcendence. \u201cI\u2019m about fifty-fifty on believing in God,\u201d he said. \u201cFor most of my life, I\u2019ve felt that there must be more to our existence than meets the eye.\u201d<\/p>\n

\uc5b4\ub290 \ud654\ucc3d\ud55c \uc624\ud6c4, \uc634\uc774 \uc88b\uc9c0 \uc54a\ub358 \uc7a1\uc2a4\ub294 \uc790\ud0dd \ub4a4\ub730\uc5d0 \uc549\uc544 \uc8fd\uc74c\uc5d0 \ub300\ud574 \uc219\uace0\ud588\ub2e4. \uadf8\ub294 \uac70\uc758 40\ub144 \uc804\uc5d0 \uc778\ub3c4\uc5d0\uc11c \uacbd\ud5d8\ud55c \uac83\ub4e4\uacfc \uc790\uc2e0\uc758 \ubd88\uad50 \uacf5\ubd80, \ud658\uc0dd\uacfc \uc601\uc801 \ucd08\uc6d4\uc5d0 \ub300\ud55c \uc790\uc2e0\uc758 \uad00\uc810\uc774 \ubb34\uc5c8\uc778\uc9c0 \uc598\uae30\ud588\ub2e4. “\uc2e0\uc758 \uc874\uc7ac\ub97c \ubbff\ub290\ub0d0 \ud558\ub294 \ubb38\uc81c\uc5d0 \ub300\ud574\uc11c\ub294 \uc0ac\uc2e4 50 \ub300 50 \uc785\ub2c8\ub2e4. \uc5b4\uca0c\ub4e0 \ub098\ub294 \ub0b4 \uc778\uc0dd \ub300\ubd80\ubd84\uc5d0 \uac78\uccd0 \ub208\uc5d0 \ubcf4\uc774\ub294 \uac83 \uc774\uc0c1\uc758 \ubb34\uc5c7\uc774 \uc6b0\ub9ac \uc874\uc7ac\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub290\uaef4\uc654\uc2b5\ub2c8\ub2e4.”<\/em><\/p>\n

He admitted that, as he faced death, he might be overestimating the odds out of a desire to believe in an afterlife. \u201cI like to think that something survives after you die,\u201d he said. \u201cIt\u2019s strange to think that you accumulate all this experience, and maybe a little wisdom, and it just goes away. So I really want to believe that something survives, that maybe your consciousness endures.\u201d<\/p>\n

\uadf8\ub294 \uc8fd\uc74c\uc5d0 \uc9c1\uba74\ud558\ub2c8 \ub0b4\uc138\ub97c \ubbff\uace0 \uc2f6\uc740 \uc695\ub9dd \ub54c\ubb38\uc5d0 \uadf8 \uac00\ub2a5\uc131\uc744 \uacfc\ub300 \ud3c9\uac00\ud558\ub294 \uac83\uc77c \uc218\ub3c4 \uc788\ub2e4\uace0 \uc2dc\uc778\ud588\ub2e4. “\uc8fd\uc740 \ud6c4\uc5d0\ub3c4 \ub098\uc758 \ubb34\uc5b8\uac00\ub294 \uc0b4\uc544\ub0a8\ub294\ub2e4\uace0 \uc0dd\uac01\ud558\uace0 \uc2f6\uad70\uc694. \uadf8\ub807\uac8c \ub9ce\uc740 \uacbd\ud5d8\uc744 \uc313\uc558\ub294\ub370, \uc5b4\uca4c\uba74 \uc57d\uac04\uc758 \uc9c0\ud61c\uae4c\uc9c0 \uc313\uc558\ub294\ub370 \uadf8 \ubaa8\ub4e0 \uac8c \uadf8\ub0e5 \uc5c6\uc5b4\uc9c4\ub2e4\uace0 \uc0dd\uac01\ud558\uba74 \uae30\ubd84\uc774 \ubb18\ud574\uc9d1\ub2c8\ub2e4. \uadf8\ub798\uc11c \ubb54\uac00\ub294 \uc0b4\uc544\ub0a8\ub294\ub2e4\uace0, \uc5b4\uca4c\uba74 \ub098\uc758 \uc758\uc2dd\uc740 \uc601\uc18d\ud558\ub294 \uac70\ub77c\uace0 \ubbff\uace0 \uc2f6\uc740 \uac81\ub2c8\ub2e4.”<\/em><\/p>\n

He fell silent for a very long time. \u201cBut on the other hand, perhaps it\u2019s like an on-off switch,\u201d he said. \u201cClick! And you\u2019re gone.\u201d<\/p>\n

\uadf8\ub294 \uc624\ub7ab\ub3d9\uc548 \ub9d0\uc774 \uc5c6\uc5c8\ub2e4. \uadf8\ub7ec\ub2e4\uac00 \ub9c8\uce68\ub0b4 \ub2e4\uc2dc \uc785\uc744 \uc5f4\uc5c8\ub2e4. “\ud558\uc9c0\ub9cc \ud55c\ud3b8\uc73c\ub85c\ub294 \uadf8\ub0e5 \uc804\uc6d0 \uc2a4\uc704\uce58 \uac19\uc740 \uac83\uc77c\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. ‘\ub538\uae4d!’ \ub204\ub974\uba74 \uadf8\ub0e5 \uaebc\uc838 \ubc84\ub9ac\ub294 \uac70\uc9c0\uc694.”<\/em><\/p>\n

Then he paused again and smiled slightly. \u201cMaybe that\u2019s why I never liked to put on-off switches on Apple devices.\u201d<\/p>\n

\uadf8\ub294 \ub610 \ud55c \ubc88 \uba48\ucdc4\ub2e4\uac00 \ud76c\ubbf8\ud558\uac8c \ubbf8\uc18c\ub97c \uc9c0\uc73c\uba70 \ub9d0\ud588\ub2e4. “\uc544\ub9c8 \uadf8\ub798\uc11c \ub0b4\uac00 \uc560\ud50c \uae30\uae30\uc5d0 \uc2a4\uc704\uce58\ub97c \ub123\ub294 \uac78 \uadf8\ub807\uac8c \uc2eb\uc5b4\ud588\ub098 \ubd05\ub2c8\ub2e4.”<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

\uc2a4\ud2f0\ube0c \uc7a1\uc2a4 – \uc6d4\ud130 \uc544\uc774\uc791\uc2a8 \uc9c0\uc74c, \uc548\uc9c4\ud658 \uc62e\uae40\/\ubbfc\uc74c\uc0ac \uc601\uc5b4\ub85c \uc77d\ub2e4\uac00 \uacb0\uad6d \ud3ec\uae30. \ub3c4\uc11c\uad00\uc5d0 \uc788\uae38\ub798 \ube4c\ub824 \uc654\ub294\ub370 \uc5ed\uc2dc \uc220\uc220 \ub118\uc5b4\uac00\ub294\uad6c\ub098.. \u314b […]<\/p>\n","protected":false},"author":1001002,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8,10],"tags":[],"class_list":["post-3991","post","type-post","status-publish","format-standard","hentry","category-mac","category-read"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1932,"url":"https:\/\/www.trimir.net\/?p=1932","url_meta":{"origin":3991,"position":0},"title":"\uc6a9\uc0b0 \ub3c4\uc11c\uad00","author":"DS Lee","date":"March 21, 2009","format":false,"excerpt":"\uc544\uce68 \uc77c\ucc0d\uac00\uc11c \ucc45 \ubc18\ub0a9. PA \ub3c4\uc11c \ub450 \uad8c. \uc870\uc5d8 \ucc45 \ub450 \uad8c. \uc870\uc5d8\ucc45\uc740 \uac1c\ubc1c\uc790\uac00 \uc544\ub2c8\ub354\ub77c\ub3c4 \uc77d\uc73c\uba74 \uaf64 \ub3c4\uc6c0\uc774 \ub420 \ub4ef \ud558\ub2e4. \ub0b4\uc6a9\uc744 \uc774\ud574\ud558\uae30\ub294 \uc5b4\ub835\uaca0\uc9c0\ub9cc, \uc774\uc57c\uae30\ub9cc\uc73c\ub85c\ub3c4 \uc7ac\ubc0c\ub294 \ub0b4\uc6a9\uc774 \ub9ce\ub2e4. \uc624\ub298 \ube4c\ub824\uc628 \ucc45\ub4e4\uc740 \ub808\uc774\uba3c\ub4dc \ucc48\ub4e4\ub7ec \ub450 \uad8c. \ub9ac\ud2c0 \uc2dc\uc2a4\ud130. \ud558\uc774 \uc708\ub3c4. iCon \uc2a4\ud2f0\ube0c \uc7a1\uc2a4. \uc548\uc778\ud76c\uc758 \ubd81\uc720\ub7fd \uc2e0\ud654 1.","rel":"","context":"In "Log"","block_context":{"text":"Log","link":"https:\/\/www.trimir.net\/?cat=7"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1116,"url":"https:\/\/www.trimir.net\/?p=1116","url_meta":{"origin":3991,"position":1},"title":"\uc774\uac08\ub9ac\uc544\uc758 \ub538\ub4e4","author":"DS Lee","date":"October 14, 2006","format":false,"excerpt":"\uc774\uac08\ub9ac\uc544\uc758 \ub538\ub4e4 - \uac8c\ub974\ub4dc \ube0c\ub780\ud2bc\ubca0\ub974\uadf8 \uc9c0\uc74c, \ud788\uc2a4\ud14c\ub9ac\uc544 \uc62e\uae40\/\ud669\uae08\uac00\uc9c0 \uc791\uac00\ub294 \ub178\ub974\uc6e8\uc774\uc758 \uac8c\ub974\ub4dc \ube0c\ub780\ud2bc\ubca0\ub974\uadf8(Gerd Brantenberg). 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'\uace0\ub3c4\ub97c \uae30\ub2e4\ub9ac\uba70' 'B\uae09 \uc88c\ud30c' '\ub4a4\ub9c8\ud074\ub7fd' '\ud3ed\ub825\uacfc \uc0c1\uc2a4\ub7ec\uc6c0 : \uc9c4\uc911\uad8c\uc758 \uc5d1\uc2a4 \ub9ac\ube0c\ub9ac\uc2a4' '\ubc14\uc6b0\ub3cc\ub9ac\ub178(Baudolino) (\uc0c1)' '\ubc14\uc6b0\ub3cc\ub9ac\ub178(Baudolino) (\ud558)' \ubc14\uc6b0\ub3cc\ub9ac\ub178.. \ub300\uccb4 \ubb54 \uc18c\ub9b0\uc9c0 \uc54c\uc544\uba39\uc744 \uc218\uac00 \uc5c6\ub2e4. \uc5d0\ucf54\uc758 \ucc45\uc774\ub77c \uadf8\ub0e5 \uc0dd\uac01\uc5c6\uc774 \uc0c0\ub294\ub370.. \uc5b4\ub290 \uc815\ub3c4\uc758 \uc911\uc138\uc5d0 \ub300\ud55c \ubc30\uacbd\uc9c0\uc2dd\uc5c6\uc774 \uc77d\uc5b4\ub098\uac00\uae30\uc5d0\ub294 \ubb34\ub9ac\uac00 \uc788\ub2e4. \ubc18\ucbe4\uc77d\uc5c8\ub294\ub370.. \ub108\ubb34 \uc5b4\ub835\ub2e4. \ub4a4\ub9c8\ud074\ub7fd.. \ucd94\ub9ac\uc18c\uc124\uc774\ub77c\uae38\ub798 \ud55c\ubc88 \uc77d\uc5b4\ubcfc\ub824\uace0\ud588\ub2e4. \uc5ec\ud0dc\uae4c\uc9c0 \uc77d\uc5b4\uc654\ub358 \ud648\uc988\ub098 \ub8e8\ud321 \ud639\uc740\u2026","rel":"","context":"In "Read"","block_context":{"text":"Read","link":"https:\/\/www.trimir.net\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1031,"url":"https:\/\/www.trimir.net\/?p=1031","url_meta":{"origin":3991,"position":4},"title":"\ubc34\ub514\ub2e4\uc2a4 (Bandidas, 2006)","author":"DS Lee","date":"June 24, 2006","format":false,"excerpt":"\uac10\ub3c5: \uc870\uc544\ud0b4 \ub85c\uc5d4\ub2dd, \uc774\uc2a4\ud380 \uc0cc\ub4dc\ubc84\uadf8 \uc8fc\uc5f0 \ud398\ub12c\ub85c\ud398 \ud06c\ub8e8\uc988 Penelope Cruz: \ub9c8\ub9ac\uc544 \uc5ed \uc140\ub9c8 \ud5e4\uc774\uc5d1 Salma Hayek: \uc0ac\ub77c \uc5ed \uc2a4\ud2f0\ube0c \uc794 Steve Zahn: \ucfe0\uc5d4\ud2f4 \ucfe1 \uc5ed \uc870\uc149 D. \ub77c\uc774\ud2b8\ub9cc Joseph D. 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